Internal Drip Marketing Campaign

>> Monday, July 13, 2009

Why not?



"Basic job functions are usually about the only thing that’s taught, but everything else that’s going in the company, important as it may be to the total engagement of the team, is often left to chance after the first day of orientation.


Why not set up a series of emails delivered over a 90 day period to each new hire do things like:
  • teach important product and service features
  • share detailed information about the ideal customer and core differentiators
  • contain real live customer success stories and testimonials
  • outline the marketing plan for the coming year
  • feature other staff members and their stories"

Applying Drip Marketing to Your Staff
by John Jantsch, Duct Tape Marketing


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