Iterative development

>> Thursday, July 30, 2009

Very good advice. Don't wait till have a perfect product; probably you will never have one...


"What I’m suggesting is that you forget the old concept of the “big bang” launch. Your strategy today should be to define and prepare the absolute minimum product that will excite a selected small segment of your intended customers, and roll it out to them – as a Beta, early promotion, or even a give-away.
Then you assess feedback, adjust your offering, and iterate until you get it right (have some very satisfied customers). Plan on multiple small launches, with iterations, rather than a big launch."


Startups: Launch Fast and Iterate
By Martin Zwilling, Startup Professionals Musings


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