Relevance is the key word

>> Friday, July 10, 2009

“Email marketing is all about customer retention. It’s about building stronger relationships with customers who already know you and decided that, yes, they want to keep hearing from you.”

Email Marketing Success Is About Relevance
By Lisa Barone, Small Business Trends

Though it may sit in the shadows of today’s shiner marketing techniques, email marketing continues to be an effective, low-cost way for SMB owners to reach out to, inform and retain current customers. In fact, according to new numbers from Forrester Research, email marketing will reach $2 billion by 2014. And that’s a very good thing.

Email marketing is effective for one simple reason: Customers like receiving targeted messages from companies they care about. They like when they’re emailed about things they’ve already shown in an interest in. And that’s where the email thrives.


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