What to learn from #moonfruit campaign

>> Tuesday, July 14, 2009

Like it or not, moonfruit became a Twitter trend. What to learn from #moonfruit campaign?

“On June 30th, Moonfruit decided to celebrate its 10 year anniversary with a contest giveaway. Ten Macbook Pros would be raffled off for a series of 7 days (originally 10) via a random drawing. To win one, all you had to do was tweet the phrase #moonfruit and follow the company’s Twitter account to wait for the daily winners to be announced. The terms were simple and the prize very attractive. Prepare for takeoff.”

What Can SMB Owners Learn From #moonfruit?
By Lisa Barone, Small Business Trends

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