>> Tuesday, August 18, 2009

That's a good point - why not cooperate with your competitors in some areas?

"Your goal is to find a way to partner with your "competitor" in such a way that both parties can substantially benefit from the other's resources - but without stealing customers or damaging anyone's credibility. Here are some examples of common alliances between competitors that are synergistic deals:
Rather than fighting over a small slice of the same pie, bake a new pie together and everyone wins. But never forget that your competitors would love you for dessert as well. Manage your risk, but don’t be afraid to take risk."

Coopetition: Partner with a Competitor
By Marty Zwilling, Startup Professionals Musings

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