Does your company solve any problem?

>> Tuesday, August 11, 2009

Worst reading. The truth is "customers pay for solutions, but there is no market for ideas".

"Equally often, I see startups who are on the road to implementing an idea, but haven’t figured out what problem it solves – the business plan waxes on eloquently for 20 pages about how great this product and technology is, but never gets around to defining the problem (investors call it the “solution looking for a problem” syndrome).
Start solving a problem today that you can use as the basis for the “idea” for your next startup."

Startups: Start with a Problem, Not an Idea
By Martin Zwilling, Startup Professionals Musings

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