How about communicate with your target?

>> Monday, August 03, 2009

Worth reading. I believe we all tend to forget with who should we talk with.



"If you’re like most small business owners, you’re thinking about what you want people to know about you, your products or services, and your business. And you’re also probably thinking about your own wants, needs and goals (IE: getting the client or making the sale).
This is perfectly natural and all well and good. But if you really want to make more sales with less struggle, you’ve got to shift your mindset and put yourself in your ideal client’s or customer’s shoes. Then talk about what’s important to them."


Improve Your Marketing Effectiveness by Targeting the Right Niche Market
By Stacy Karacostas, Startupnation


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