Improved for whom?

>> Friday, August 28, 2009

Good point. Whenever you say improve, make sure your customers feel the same.

"The general point here is to make sure you evaluate innovations through the proper lens. The trap companies often run into is they think their view of quality is the same as the markets'. That's not always true. If the innovation isn't perceived to be better by the consumer, customer, partner, or supplier to whom it is targeted, then adoption could slow and frustration could grow."

Better Through Whose Eyes?
By Scott Anthony,

Full Story


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