Intrapreneurship and innovation strategy

>> Tuesday, August 18, 2009

Very good article about intrapreneurship, innovation strategy and corporate strategy and, best of all, how align them all.

"If a corporation lacks a cohesive and well understood innovation strategy, can it still be productive and creative? I believe the answer is yes. Individual pockets of innovation can result in new products and services that significantly add to the corporate bottom line.
The downside of this approach is the amount of potential corporate energy that gets left on the table. Corporate intrapreneurs should be aware of and rallying around a well-defined innovation strategy. If they are not, then the company is missing out on a great opportunity to generate (and deliver!) breakthrough innovation."

Innovation Perspectives - Leveraging Intrapreneurs
By Steve Todd, Blogging Innovation

Full Story


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