Social Intranet: Skip the pilot and star big

>> Wednesday, September 02, 2009

Controversial but a good case; in fact, size matter.
An approach for a corporate social software implementation.

"Scale is the oxygen that feeds collaboration. That's why collaborative tools like Facebook, and Twitter have taken off so spectacularly on the public web: With over a billion people on the Internet, the opportunities for interpersonal interaction are unbelievably high.
From a practical standpoint, this has a counter-intuitive implication: If your E 2.0 pilot is struggling, don't shut it down. Make it bigger. Open it up. Invite more people. Tell them to invite even more people. That's the only way you're going to find out the real behaviour and the real value.”

Enterprise 2.0: Skip the Pilot
By Michael Idinopulos, Transparent Office

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