How do you feel about devil?

>> Tuesday, October 20, 2009

Very good, love this post. Brilliant story about one of the main challenges for all companies.


"I've been reading a new book that describes some of the trials and tribulations of innovative types in non-innovative companies. One of the points the author makes is that innovative types have to work with the "tried and true" people who want six decimal place proof of everything. Clearly for most innovative concepts that's nearly impossible. Another point is made that ultimately, the only way to create something compelling and new is to radically understand the customer or user. This, naturally, lead me to the concept of empathy for the user, which led me, in some dark workings of my mind, to Empathy for the devil, since most of us consider customers or users as particularly distasteful people we have to deal with because they purchased our products or services, rather than the drivers and predictors of the next big things."


Empathy for the devil
By Jeffrey Phillips, Innovate on Purpose


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