Innovation: Far beyond ideas

>> Thursday, October 15, 2009

Wise advice. A good story is, at least, as important as a good idea.
Without a story, what do you have to sell?

"Generating good research and developing good ideas is only half the battle (and arguably the easy part). If you want to be successful you need to develop a good, sticky story. This will enable you to sell the findings and ideas both vertically and horizontally. As you know, it’s imperative to sell the ideas to your management, your client and eventually to consumers."

Want to be a successful innovator? Here’s some advice that just might save your life.
By BSM, MD Innovation Engine Blog

Full Story


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