Who to partner with

>> Tuesday, October 13, 2009

Good advice from Marty Zwilling. Key aspects to think when considering a partner to start a business.


"Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard decisions, and the costs.
(...)
Or you might start the partner search by looking for someone just like you, who is creative, and with your passion for the fast-paced, multi-tasking atmosphere of a startup. That could also be a big mistake, since you really need a partner who is complementary, and can tackle the operational roles, like marketing, finance, and sales.
If you think about it, you should realize that not everyone is ‘ideal partner material.’ "


Attributes of an Ideal Startup Partner
By Marty Zwilling, Startup Professionals Musings


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