6 reasons for a newsletter

>> Tuesday, December 15, 2009

6 good reasons that make newsletters an important business tool.
Even with low open rates, considering the cost of a newsletter, I agree that newsletters continue to be a good promotion tool.


"They might seem a little old-fashioned, but newsletters can be a great way to stay in touch with customers and prospects, and increase revenue to your business.
(...)
While I am a big advocate for blogging, I think newsletters are an equally powerful tool that can be used in a slightly different way to leverage your marketing efforts."


The Power of Newsletters
Web Worker Daily


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