Goals for innovation

>> Thursday, December 10, 2009

Worth reading post about the importance of setting goals for innovation. What you can get with a consistent set of goals over a long period of time might surprise you. 


"Typically one of the most significant strategic challenges for any innovation effort has to do with goals.
(...)
Since the natural inclination in most firms is to be cautious, this means that the goals for innovation are often set very low, which can result in incremental innovation. Successful innovation programs usually have very well defined and specific goals set by executives and carefully measured."


Innovation and Goal Setting
By Jeffrey Phillips, Innovate on Purpose


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