Service as content

>> Tuesday, December 15, 2009

Very interesting perspective for service providers with few tips to enhance your service and create some physical touch; worth reading.


"The best way to tell customers about your service is by showing them. Service is content marketing, the most powerful kind of content that people will gladly share with each other when it's about them and their stuff.
(...)
Regardless of the industry or company you're in, you may start thinking about your service as content. How can you provide more visibility into how you do what you do?


Your Service is Content
By Valeria Maltoni, ConversationAgent


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