Startups: How to set the price

>> Wednesday, December 02, 2009

Worth reading. A short but very interesting advice on how to set the price of your new product.

"Pricing is a difficult thing to get right in the marketing mix. Often we get all other 3 P’s (product, place promotion) right and that wrong…. and instead of revisiting it, we mess with the product."

How to price your product
By Steve Sammartino, Start Up Blog

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