Business Soul

>> Friday, January 08, 2010

Great post. People do business with other people; a business without a soul can't do that.
Worth reading.

"Does your business seek to be helpful? Do you wake up thinking, “How can I do something that will improve the experience of others?” Will people say they’re better off with your business around than not?
Business doesn’t have to have a soul. It truly doesn’t. But should you want to be passionate about what you do, either as an employee or as the owner, you might consider this question more closely. The purpose of any business, at some level, is revenue. If not, then it’s not really a business. It’s a pursuit, a hobby, a passion, a charity, or something other than a business. But seeking revenue doesn’t preclude having a soul, so let’s banish that thought."

Soul of a New Business
By Chris Brogan,

Full Story


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